The best way to make sure you are getting a return on your money from your advertising is through Google AdWords Campaigns. When people are on their computers, searching for your exact product or service, is the moment when your advertising needs to be in front of them.
Some business owners believe that AdWords is a waste of money and that is true IF YOU DON’T KNOW WHAT YOU’RE DOING! If you do not understand how AdWords works it will drain your bank account super fast, especially if you don’t limit your ad spend.
Many business owners will start advertising with AdWords and then stop advertising too early. AdWords is like a scalpel and can be fine tuned to get your ad and your business in front of your perfect client. While it can drain your bank account if used wrong, it can fill your bank account if it is used right!
AdWords can also be a full time job. Many business owners do not have the time to manage AdWords for themselves. AdWords managers can be expensive too. According to SimplyHired.com an AdWords manager can easily cost 63,000 dollars a year. Most small businesses can’t handle this type of expense especially if the ads are not providing a return.
What if there was a way for you, as a small business owner, to be able to afford having an AdWords certified professional managing your AdWords account and without having to pay the price of having a full time AdWords manager? Well there is… You can hire us!
Here is what we will do for you:
- Strategic Consulting
- Make sure your AdWords Account is set up correctly
- Target the specific locations that your customers live in
- Make sure you’re not spending more money than is budgeted for your campaign
- Write ads that speak directly to your ideal customer
- Consult on landing page design
- Ad Optimization
- Troubleshoot any campaign issues
- Work with you to determine who your target market is and the best way to reach them
The very first thing we will do when you become one of our clients is take a look at what you’re already doing. This will give us a good starting point. From there you’ll work with myself or my team and together we’ll decide on the best course of action for your business’ marketing plan. If you’re not already using AdWords that okay, we will be looking at the entire process you are using to bring leads into your business and then we’ll work to optimize it for the most efficient ways to help you grow your business.
Proper AdWords Set Up
To ensure that you are getting the results that you want in your business AdWords needs to be set up the right way. The best keywords need to be chosen. The proper locations need to be targeted and several other details need to be in place to ensure your campaign will be as effective as possible. There are several things AdWords can do; search marketing, banner advertising, video advertising and remarketing. Each of these things need to be set up correctly so that they work together to maximize the results you’re intending to accomplish.
If you want your campaigns to work they must be targeted in very specific locations. They need to target specific people. They must be placed somewhere where you’re ideal target market will see them. Without all of these things in place your marketing campaigns will fail. We will help you determine the exact people and places that you need to target with your ads to make sure that your ads are getting in front of the right people.
We both know that your business only has a portion of it’s income that can be devoted to your marketing campaigns. We will help you analyze your numbers to determine the exact amount that you can spend per click and still have a profit from the advertising. AdWords is all about the ability to analyze imperative numbers to make sure that you are profiting from the campaign. We will walk you through the numbers and make sure your campaigns are going the way that you would expect them to.
Write Targeted Ads
Ads need to have certain elements to be effective. Google has advanced algorithms that determine if your ad is relevant to the users search. If the ad is not relevant and the landing page is not in alignment with the ad then your ad will get a low quality score from Google. We can’t explain quality score here but just understand that a low quality score means that you will pay more per click or Google won’t serve your ad at all. We make sure your quality score is great and keywords are relevant to your business. This will help you minimize advertising costs and ensure that your ad is front of the people most likley to purchase your product or service.
Imagine you have ten ad ideas and you want to know which one will work the best. What we do is write all of them and test them side by side to see which on is doing the best. With AdWords you can run as many ads as you want, at the same time and never exceed your campaign budget! After a short time we turn off the ads that aren’t performing and leave the ones that are performing running.
Now lets assume that you have been running the high performance ads for several months, money has been coming in, it has been great but now all of a sudden things are starting to slow down… The ads aren’t performing as well… This is what happens to all ads over time. It is called ad fatigue. We make the effort to write new ads and constantly test to make sure your ads are producing the most sales possible.
Landing Page Design Consultation
A landing page is the page that your potential customers will end up on once they click your ad. If this page is not done correctly, Google will penalize you by giving you a lower quality score. If you get a lower quality score your ads will either cost more or not run. Your landing page is essential to your online marketing campaign’s performance. If the landing page is not effective it will kill your campaigns performance. We can send millions of laser targeted prospects to your landing page but if the message doesn’t resonate with your web visitors then you will not capture leads or make the sales.
We will look at your landing page and make any suggestions that we feel will improve your landing page design to maximize the number of leads that the page will generate. Our professional copywriters will look at your headline, your images, the ad copy and other aspects of the landing page and make suggestion or changes to improve the campaigns performance.
Then we test the changes through split testing to make sure the landing page that is running is the best performing one. We do believe that our opinion and your opinion does not count. What counts is the battle tested result that the landing page provides. The only opinion that counts about a landing page is the opinion of your customers. We take your opinion and our opinion out of the equation and test to see what performs the best!
We believe in a proactive approach to troubleshooting campaign issues. Through consistent monitoring, we watch your ad campaigns and ensure that your campaign is going well. The numbers in Google AdWords tell a specific story. They tell us exactly where we should look for issues. For example, if your ad is being seen by thousands of people and no one is clicking the ad then the story we are being told is that the ads that we have written are not effective. Each of the numbers in the campaign tells us what we need to look for to improve the campaigns performance and we will monitor these numbers weekly, leaving you with the ability to focus on generating new business from the leads that we are generating with the AdWords campaign.
If you know you would like to talk to one of our staff members about our AdWords services fill out the form below and we will contact you within 24 hours Monday through Friday. If you contact us on a weekend we’ll get in touch with you on Monday.